Alan Rubio is a photographer that specializes in portraiture and events. In order to promote his art and business, he needed a consistent brand identity that reflected his style and quality. The Alan Rubio script works as a signature for his photographs, and also as a logo for the rest of his brand.
The logotype is a custom-drawn script inspired by Western typography. The letters are unified by the use of swashes and spurs that wrap around to unify the mark.
Stationery + Portfolio
To make the script stand out, it's paired with wide margins and a simple serif typeface. The paper system includes a portfolio album cover, a branded label, client contract, and business cards.