Phoenix Center

Branding, Art Direction, Web Design

Bria Crain, Tyler Metcalf, Ashley Tann

Benny Ventura

Phoenix Center is a small, but flourishing non-profit in Marble Falls, TX. They provide affordable mental health services and innovative therapy camps for kids and teenagers of the surrounding counties.

The new identity is modern, brighter, and cleaner to highlight what the Phoenix Center is all about. With a bold new logo, paper system, website, and social media strategies, the new materials are bundled into a full-fledged brand identity.


The new logo is an updated version of it's predecessor. It was important to retain the recognition the previous Phoenix bird had built up with older audiences and clients. The bird’s new upward movement is composed out of overlapping circles and communicates the uplifting and friendly mood of the Phoenix Center.


A concise donor brochure lays out important information for potential investors in a friendly and open layout. Using large photography, breathable margins, and simple infographics, the brochure communicates the Phoenix Center’s achievements, goals, stories, and dreams.


The proposed identity has been carried through to the Phoenix Center’s new website. The content is now organized and easier to find. In order to make it easy for the Phoenix Center staff to keep their information up to date, the website was designed with a template in mind so that information is easily interchangeable.

Social Media

The Phoenix Center uses social media to interact with volunteers, partners, clients, and potential donors. Our solution for their Instagram and Facebook page was to create content that alternates between graphical quotes and photography. Each post has a unique testimony that tells a story from their clients or their families. 

With pet accounts being so popular among social media, Mabel—the Phoenix Center’s therapy dog—gets her own Facebook page. To reach out to younger clients, Mabel posts first-person updates that appeal to the kids. Mabel can also be reached through Facebook Messenger, where kids can have a therapeutic conversation with her.

Graphic Installation

Similar to the campaign featured in their Instagram and Facebook accounts, a stories wall features testimonials and photography that communicates the center’s impact. The wall can be mounted temporarily for an event, or permanently installed at a facility.